 News and Info: AMA LAUNCHES NEW TV SPOT, TARGETS DISTRACTED DRIVERS
Posted byherseyc on Friday, October 06, 2006 @ 09:04:00 EDT
Contributed by herseyc
PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) has
announced the release of a new video public-service announcement that
reminds motorists to watch for motorcycles when they drive.
The 30-second PSA -- which also is available in 20- and 10-second
versions -- depicts a distracted driver's near-collision with a passing
motorcyclist who, as the driver learns later that day, is his dentist.
Produced by SOS Video Communications of Columbus, Ohio, the PSA is
intended for free distribution to television networks and local stations
nationwide. Interior scenes were recorded at the dental offices of AMA
member Dr. Doug Kowalczyk, and AMA Life Member Colter Rule contributed
his well-known voice to the project.
"Motorcycle-related fatalities have increased for eight straight years,
and we know that one-third of motorcycle crashes are the result of
another motorist violating the motorcyclist's right-of-way," said AMA
Public Information Director Tom Lindsay. "We believe that this PSA will
speak to drivers in a memorable way, and we hope that broadcasters will
join us in making motorists aware of their role in reducing the number
of crashes."
The new video PSA, along with three radio PSAs released earlier this
year, is available for download in the "Rights Resources" section of the
AMA's website at http://www.amadirectlink.com/legisltn/resources.asp.
The AMA offers other valuable information for new and experienced riders
in the "Rider Resources" and "New Rider" sections of AMADirectlink.com,
and at RideStraight.com.
Click Here to Watch the PSA
The American Motorcyclist Association: rights. riding. racing. Founded
in 1924, the AMA is a non-profit organization with more than 280,000
members. The Association's purpose is to pursue, protect and promote the
interests of motorcyclists, while serving the needs of its members. The
AMA also is the world's largest motorsports-sanctioning body. For more
information, visit the AMA website at www.AMADirectlink.com, or call
1-800-AMA-JOIN. For the latest news releases, visit the AMA News Room at
http://home.ama-cycle.org/newsroom.
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